Scotland’s coastal property market is on the rise—and for those of us in Inverclyde, the news is particularly exciting. A new report from the Bank of Scotland has revealed that Gourock has seen the steepest rise in house prices of any coastal town in Scotland last year, with values soaring by 24% in just one year. For local homeowners—and those considering a move to the Clyde coast—this confirms what many already feel: demand for our scenic shoreline is booming.
The rise in popularity isn’t limited to the east coast. While towns like St Andrews, North Berwick, and Dunbar continue to top the charts for average house prices, the west coast is quietly catching up in growth terms. Gourock’s average house price is now £175,660—a figure that reflects increasing demand, particularly from those looking for a high quality of life, without the high price tags seen in Fife or East Lothian.
So why Gourock, and why now?
Gourock’s appeal lies in its unique blend of lifestyle and location. With stunning waterfront views, excellent rail and road links to Glasgow, and a community spirit that’s hard to beat, it offers the perfect balance of escape and convenience. For many buyers, particularly post-pandemic, that mix has never been more desirable. The town’s outdoor spaces, riverside walks, and increasingly vibrant café and retail scene add to its growing reputation as a top destination.
But it’s not just Gourock benefiting from this surge. Across the Firth of Clyde region—from Inverkip to Largs, and even across the water to Millport—there is a sense of renewed energy in the housing market. These towns have long been favourites for holidaymakers and day-trippers, but are now attracting a new wave of buyers seeking full-time homes or second properties by the sea.
Even with this price growth, the Inverclyde coast still offers better value compared to many eastern hotspots. St Andrews, for instance, remains Scotland’s most expensive coastal town, with average prices topping £458,000. By contrast, buyers can still find character homes and modern flats in Inverclyde for under half that figure.
Further south, affordability remains a key advantage. Towns like Millport, Rothesay, and Girvan continue to offer charming coastal living with average house prices well under £130,000. These communities may not grab national headlines, but they are increasingly on the radar of buyers priced out of other areas.
As the report shows, coastal property prices in Scotland have risen 25% over the past five years—outpacing the UK average of 18%. That suggests the market is not just hot now, but part of a longer-term trend.
Whether you’re thinking of selling, buying, or simply enjoying where you live, there’s no doubt the value of property along the Clyde is rising—not just in monetary terms, but in how much people value the lifestyle it offers. And with Gourock leading the charge, Inverclyde’s star is clearly on the rise.
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